Cherry Chen Cherry Chen

Why Trust Matters More Than Perfect Photos in Brand Photography

Running a business is demanding.

Whether you own a gym, yoga studio, dental clinic, counselling practice, or private studio,

you spend years building skills, systems, and relationships — often quietly, behind the scenes.

But before someone books, walks in, or reaches out,

your photos speak first.

In a world filled with AI images and generic visuals,

what’s becoming rare is real presence, real emotion, and real connection.

That’s where I come in.

What I Help You With

I help business owners translate who they are into images people can feel.

Not staged.

Not generic.

Not stock-photo perfect.

I focus on:

  • Making you look trustworthy, calm, and credible

  • Showing the human side of your work — not just the space

  • Creating images that help people feel confident choosing you

This is especially important for professionals whose work involves care, guidance, or responsibility.

When people feel something real in your photos,

they’re far more likely to trust you — and take the next step.

Who This Is For

This service is designed for professionals whose work depends on trust and connection, including:

  • Gym owners & personal trainers

  • Yoga and wellness studios

  • Therapists, counsellors, and coaches

  • Dentists and healthcare clinics

  • Independent business owners building a personal brand

If your clients choose you — not just your service — this is for you.

How I Work

I work one-on-one and personally guide every session.

Before we shoot, I take time to understand:

  • Your space (size, layout, light)

  • Your role and how you work with clients

  • How you want people to feel when they see your photos

I observe first, then guide gently.

The goal is to create images that feel natural, grounded, and emotionally real — not forced or performative.

What We Typically Create

Depending on your business, this may include:

  • Approachable, professional brand portraits

  • You working naturally with clients or tools

  • Staff or team portraits (if applicable)

  • Space, detail, and atmosphere images

The result is a cohesive image library you can confidently use across:

  • Website

  • Social media

  • Booking platforms

  • Marketing and promotions

How Long Does a Session Take?

Most brand sessions take approximately 2–3 hours.

This allows time to photograph:

  • You as a professional

  • You in action

  • Your environment and details

For larger spaces or businesses with multiple staff,

a half-day session is often recommended.

How Many Photos Will I Receive?

Rather than a fixed number,

you’ll receive a curated set of fully edited, brand-ready images.

Most clients receive:

  • 20–35 final images for standard brand sessions

  • 40–70 final images for half-day sessions

Every delivered image is intentional, refined, and usable — not filler.

Investment

Brand photography is an investment in visibility, credibility, and long-term trust —

not a one-time photoshoot.

Brand sessions begin at $950.

Typical project ranges:

  • 2–3 hour brand session: $1,200–$1,500

  • Half-day brand session: $1,800–$2,500

Final pricing depends on:

  • Scope of the session

  • Number of people involved

  • Size and complexity of the space

  • Intended commercial usage

A clear quote is provided after a short conversation.

All prices are listed in CAD. Applicable taxes will be added.

Usage & Licensing

Brand sessions include long-term commercial usage for your own business, including:

  • Website

  • Social media

  • Digital marketing

Images are not licensed for resale or third-party distribution by default.

If photos are needed for press, editorial, or magazine features,

additional licensing can be arranged clearly and professionally.

Deposit & Booking

  • A $100 non-refundable deposit is required to secure your session

  • The deposit is applied toward your total project fee

  • Remaining balance is due on the session day

  • Rescheduling is permitted with 48+ hours’ notice

About Video & Prints

I specialize in still photography.

Video is not included.

However, sessions allow space for behind-the-scenes clips if you’d like to capture additional content.

Brand sessions focus on digital assets.

Professional print options can be discussed if needed.

Final Note

Strong brand photography isn’t about trends or volume.

It’s about helping people feel something real —

and trust you before they ever meet you.

If this approach feels aligned,

I’d love to learn more about your business

and see how we can work together.

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