Cherry Chen Cherry Chen

Professional Headshots for Small Businesses

Many small business owners tell me something similar:

“I know I should probably update my photos… but I’m not sure where to start.”

If you’re a yoga instructor, fitness coach, dentist, lawyer, interior designer, contractor, or small business owner, your photo is often the first thing people see.

Before someone walks into your studio, clinic, or office, they may already have met you through:

• your website

• Instagram

• LinkedIn

• Google listings

• marketing materials

A clear, natural portrait helps people feel trust, professionalism, and connection before they even meet you.

My goal is to create images that feel calm, natural, and confident — never stiff or overly posed.

What a typical session looks like

Every business is different, but most small teams follow a similar rhythm.

Small team (3–5 people)

About 1 hour

This usually includes:

• individual professional headshots

• a relaxed team photo

• a few workplace or environment images

Typical investment: around $520

Team of 8–10 people

About 1.5–2 hours

This allows time for:

• individual portraits for each team member

• group photos

• natural workplace moments

• a few environment photos of the space

Typical investment: around $620–$680

Professional lighting and equipment are brought on location.

What kind of photos will we receive?

Most sessions include a mix of images such as:

• individual headshots

• team or group photos

• natural workplace moments

• photos of the space or environment

These images are often used for:

• company websites

• LinkedIn profiles

• social media

• marketing materials

• press features

What if we’re not comfortable in front of the camera?

That’s completely normal.

Most of the people I photograph are business owners and professionals, not models.

During the session I offer simple guidance for posture, positioning, and expression so the photos feel natural, relaxed, and confident.

Many clients are surprised by how comfortable the process feels.

How many photos will we receive?

Typical delivery depends on session length.

1 hour session

about 25–35 edited images

2 hour session

about 45–60 edited images

Photos are delivered through a private online gallery for easy viewing and downloading.

When will the photos be ready?

Preview images are typically ready within 2–3 weeks.

Once selections are confirmed, the fully edited images are delivered within 7–10 days.

How to book a session

To reserve a session date, a $100 booking deposit is required.

The remaining balance is paid on the session day.

Payments accepted:

• e-transfer

• credit card

• cash

Planning your session

If you’re considering professional photos for your business, feel free to send a quick message with:

• the number of people

• your location

• the type of photos you’d like

• your preferred date or timeframe

I’ll happily help estimate the time needed and suggest a simple plan that works well for your team.

Why many small businesses update their photos

Professional photos are not about looking perfect.

They help people feel trust, connection, and confidence before they even meet you.

And often, that first impression starts with a photo.

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Cherry Chen Cherry Chen

Why Trust Matters More Than Perfect Photos in Brand Photography

Running a business is demanding.

Whether you own a gym, yoga studio, dental clinic, counselling practice, or private studio,

you spend years building skills, systems, and relationships — often quietly, behind the scenes.

But before someone books, walks in, or reaches out,

your photos speak first.

In a world filled with AI images and generic visuals,

what’s becoming rare is real presence, real emotion, and real connection.

That’s where I come in.

What I Help You With

I help business owners translate who they are into images people can feel.

Not staged.

Not generic.

Not stock-photo perfect.

I focus on:

  • Making you look trustworthy, calm, and credible

  • Showing the human side of your work — not just the space

  • Creating images that help people feel confident choosing you

This is especially important for professionals whose work involves care, guidance, or responsibility.

When people feel something real in your photos,

they’re far more likely to trust you — and take the next step.

Who This Is For

This service is designed for professionals whose work depends on trust and connection, including:

  • Gym owners & personal trainers

  • Yoga and wellness studios

  • Therapists, counsellors, and coaches

  • Dentists and healthcare clinics

  • Independent business owners building a personal brand

If your clients choose you — not just your service — this is for you.

How I Work

I work one-on-one and personally guide every session.

Before we shoot, I take time to understand:

  • Your space (size, layout, light)

  • Your role and how you work with clients

  • How you want people to feel when they see your photos

I observe first, then guide gently.

The goal is to create images that feel natural, grounded, and emotionally real — not forced or performative.

What We Typically Create

Depending on your business, this may include:

  • Approachable, professional brand portraits

  • You working naturally with clients or tools

  • Staff or team portraits (if applicable)

  • Space, detail, and atmosphere images

The result is a cohesive image library you can confidently use across:

  • Website

  • Social media

  • Booking platforms

  • Marketing and promotions

How Long Does a Session Take?

Most brand sessions take approximately 2–3 hours.

This allows time to photograph:

  • You as a professional

  • You in action

  • Your environment and details

For larger spaces or businesses with multiple staff,

a half-day session is often recommended.

How Many Photos Will I Receive?

Rather than a fixed number,

you’ll receive a curated set of fully edited, brand-ready images.

Most clients receive:

  • 20–35 final images for standard brand sessions

  • 40–70 final images for half-day sessions

Every delivered image is intentional, refined, and usable — not filler.

Investment

Brand photography is an investment in visibility, credibility, and long-term trust —

not a one-time photoshoot.

Brand sessions begin at $950.

Typical project ranges:

  • 2–3 hour brand session: $1,200–$1,500

  • Half-day brand session: $1,800–$2,500

Final pricing depends on:

  • Scope of the session

  • Number of people involved

  • Size and complexity of the space

  • Intended commercial usage

A clear quote is provided after a short conversation.

All prices are listed in CAD. Applicable taxes will be added.

Usage & Licensing

Brand sessions include long-term commercial usage for your own business, including:

  • Website

  • Social media

  • Digital marketing

Images are not licensed for resale or third-party distribution by default.

If photos are needed for press, editorial, or magazine features,

additional licensing can be arranged clearly and professionally.

Deposit & Booking

  • A $100 non-refundable deposit is required to secure your session

  • The deposit is applied toward your total project fee

  • Remaining balance is due on the session day

  • Rescheduling is permitted with 48+ hours’ notice

About Video & Prints

I specialize in still photography.

Video is not included.

However, sessions allow space for behind-the-scenes clips if you’d like to capture additional content.

Brand sessions focus on digital assets.

Professional print options can be discussed if needed.

Final Note

Strong brand photography isn’t about trends or volume.

It’s about helping people feel something real —

and trust you before they ever meet you.

If this approach feels aligned,

I’d love to learn more about your business

and see how we can work together.

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